Since the group’s first bicycle ride in 2010, the Reel Housewives of Topsail Island has raised more than $100,000 for local breast-cancer victims and their families.

Since the group’s first bicycle ride in 2010, the Reel Housewives of Topsail Island has raised more than $100,000 for local breast-cancer victims and their families.

During that first ride in 2010, 42 participants helped raised $2,800. In the 2015 ride, there were 513 participants who helped raise $38,000. In fact, the ride has grown so much that organizers are going to change the route for the 2016 event, traveling both north and south from Surf City with the same start-finish point at Soundside Park.

The money raised comes from sponsorships, participant entry fees and sale of Reel Housewives merchandise, which has become something of a staple of island fashion. Local government, the medical community and island businesses are all involved.

A big part of the fundraising has become the pre-race registration events hosted by local watering holes. Typically, the bars provide food, while local bands such as Fryd on the Boat entertain for free. Raffles and silent auctions raise money.

Among the bars that have participated are Sears Landing, the Brass Pelican, Sandbar, Gilligan’s, the Trailer Bar and Loreleis.

The funds are used to help breast cancer victims from the Hampstead area to Sneads Ferry in a variety of very personal ways — including paying mortgages, purchasing a prosthesis, buying groceries and purchasing Christmas presents for children whose mothers are fighting the disease.

Organizer Annette Erny says she and the five-member board reviews e-mail requests to determine how Reel Housewives can help.

Something must be working. “I believe everybody we have helped is in remission and still doing fine, so I think we are good luck,” Erny said.

Erny is quick to spread credit for the success to her volunteer board members. They expect the 2016 run could attract as many as 700 participants. Logistics are provided by volunteers, led by Annette’s husband Darrell Erny and board member Susan Billett’s husband Mark Billett.