Shana Johnson, owner of Essential at 7, a Surf City boutique, is one of 50 vendors slated to participate in the 8th annual Surf City Women’s Expo.
In her second year participating, Johnson said she will bring women’s and men’s clothing to the March 8 event.
“I’m there to answer any questions that they have or concerns like how to wear things or what looks best on them ... I’ve been in fashion and retail my entire life so I just try to help people. I like to help people feel confident in what they’re wearing and how they’re wearing it. Confidence is everything, especially when it comes to women,” she said.
The Women’s Expo will be from 10 a.m. to 2 p.m. at Surf City Community Center, located at 201 Community Center Drive. Admission is $3.
Johnson said she gained several customers from participating last year and found it to be a great marketing tool to meet other people in similar businesses.
“There’s always something there that everybody will find whether it’s clothing or its something that will help you internally, body wise, health wise or something to help you decorate your home. ... If anyone has the time, it’s great to stop by. You’ll never know what you’ll fine, I call it a hidden treasure box,” she said.
Kristie Grubb, director of Surf City Parks and Recreation, said there are a variety of vendors participating, including artists, authors, education, hair car, decor, jewelry, media, medical services, outdoor activities, skin care and photography. Instructors from the Surf City Community Center will also be in attendance highlighting classes such as Kitchen Time, which teaches kids how to cook and appreciate healthy foods, and Lamaze.
“We have a limited space so we have about 50 vendors plus our vendors so it normally ends up being about 55 different types represented at the expo,” Grubb said.
This year, there will be a few new vendors including Tiki Tours, a business that features pontoon boat tours; Teaspoon Teas, which creates promotional items and souvenirs such as personalized license plates; Cornerstone Remodeling, which is a new company in town; and DL Weather Veins, which creates home decor and weather veins out of copper, Grubb said.
The Pender County Health Department will also be in attendance conducting blood pressure checks while Surf City BBQ provides lunch in the concession area.
Typically between 250 and 350 people attend, Grubb said.
For more information, visit Townofsurfcity.com or call 910-328-4887.