After being in business for about four years, I am always fascinated by the new faces we see every day, people with curious eyes and lots of questions. Most, but not all of these folks are women who havenít had the opportunity to learn about firearms earlier in their lives, or who were active when they were younger and desire to get involved once again. It is a very empowering activity. Most of these people heard about our shop through friends, billboards, and several from our television commercials that show our ladiesí department. Our commercials are tasteful and informative and have run on several channels, including History, for more than a year with tremendous success with Charter and Time Warner. This is where my story turns.
After the terrible tragedy in Newtown, Conn., I was disappointed to learn that Time Warner had requested we take a break from airing our commercial during the week from Christmas to New Yearís. I did not object and agreed to do so. What really disturbed me was what happened once everyone returned to work after the holidays. I was informed by our advertising representative that Time Warner no longer wanted to run my commercial, and that they would reconsider, but only if I agreed to show it after 9 p.m. and remove any and all mention of AR-15s. I was outraged. My commercial does not solicit violence or illegal gun purchases; it does not encourage mentally ill people to illegally obtain weapons. On the contrary, it reflects legal gun ownership and training to ensure proper care, use and storage of firearms. Isnít this what we all want our gun owners to know?
I asked my advertising rep if that would affect all my commercials on Charter. He told me that Time Warner controlled the programming on Charter. That really threw me for a loop. Are they just one big company?
In this day and age I feel as though some members of society in government have forgotten the rules of the legal documents that made this country great, and that they are no longer listening to the people for whom the government was created (not the other way around). Our voices are our power.
I don't know if Time Warner cares what I have to say, but I do know that they havenít limited their television shows that are filled with gun violence and illegal activities. Where is the line in the sand?
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Dorothy Royal is the owner of Surf City Guns and Ammo, mother of two wonderful children, ringmaster of a herd of miniature ponies and an avid member of the Surf City Writers Group and Topsail Book Club.